114: When to Focus on Audience-Building: Becoming Known an Expert Authority
One thing I've always been adamant about (and will *literally never stop talking about*) is that when you first start a business, your priority should be making money—not building an audience. Building an audience is a long game. It takes time to see significant returns. Meanwhile, rent is due. Big influencer business coaches always give advice about what they would do if they were starting over today, but it's so out of touch to anyone who hasn't been making $100,000+/month! But... eventually... you reach a point where you have no choice but to prioritize audience building in order to grow. Aaand if I'm being really honest? That's where I am in my business. And my guest this week, AnnMarie, feels that way, too!
Meet AnnMarie:
AnnMarie Rose is an Life-Proof Business Scaling Strategist with nearly a decade of experience helping coaches, consultants and service providers leverage their zone of genius to scale their businesses with clarity, confidence and strategic intention.
She and her team have helped hundreds of business owners navigate growth mode with ease by aligning their business model to their vision, refining their offer suite and positioning, streamlining their marketing and sales systems, and dialing in an a-player team so they can elevate their impact and income without overwhelm, chaos or burnout.
Connect with AnnMarie:
About Sarah:
Sarah K. Heeter is a seasoned entrepreneur, educator, speaker, and advocate for values-driven leadership. With over 15 years of experience in marketing and operations, she is the founder and CEO of Podfox Media, a globally recognized podcast production company, and the host of the globally-ranked podcast Big Brave Business, where she explores business ethics and revolutionary leadership. Sarah is also a member of the marketing and public policy committees for the National Association of Women Business Owners (NAWBO) Phoenix Chapter and teaches public policy at Arizona State University. She is passionate about inspiring businesses to prioritize integrity, inclusivity, and connection in their decision-making and leadership.
Launch Your Own Podcast:
Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.
Connect with Sarah Heeter & Big Brave Business:
https://www.instagram.com/sarahkheeter/
https://www.threads.net/@sarahkheeter
https://www.instagram.com/bigbravebusiness
https://www.youtube.com/@bigbravebusiness
Join Sarah at Be You Brand Live in Las Vegas Sept 25-27, 2025
https://skheeter--atigbranding.thrivecart.com/be-you-brand-2025/
USE CODE SARAHH FOR 10% OFF YOUR TICKET!