In this episode of The Thoughtful Entrepreneur, your host Josh Elledge talks with self-leadership & business coach, author of Joy-Full AF: The Essential Business Strategy We're Afraid to Put First, Erin Baker. Erin shares their passion for helping business leaders feel more joyful in all areas of their lives to make a meaningful impact in people's lives and the world. Erin says they know a lot of entrepreneurs who achieve their goals but aren't joyful. They believe joy should be above business strategy. Their goal? Help companies focus on their joy and discover how they can concretely integrate it into everything they do. Erin also believes that some of the deepest joy occurs when we allow ourselves to feel our deepest pain – bringing the wholeness of our humanity. Erin explains the differences between joy and toxic positivity, as well as joy and happiness. They say joy is a byproduct of connection, curiosity, creativity, and courage. Erin adds that joy is about finding where you feel enlightened, energizing yourself, and following that energy.   Key Points from the Episode: Joy versus Toxic Positivity Tips for Being Joyful Happiness versus Joy   About Erin Baker:  Dr. Erin Baker is a self-leadership coach, business strategist, social psychologist, Internal Family Systems practitioner, and official curator of joy. They are on a mission to help heart-centered entrepreneurs and small business owners create prosperous, difference-making, joy-full AF businesses and lives that light them up. Erin holds a PhD in psychology from University of Texas at Austin and was formerly in leadership roles at Facebook and Microsoft. They are known for their infectious energy, unapologetic authenticity, incisive wit, and unflinching commitment to their clients' joy. Erin is based in Ann Arbor, Michigan where they live with their wife, Meryl, and their dog and cat.   Tweetable Moments: 05:50 - "I don't believe that joy is about bypassing our human emotions. I don't believe joy is about pretending everything's okay, even when we're having a sucky day. I actually believe that joy is this really awesome emotion because it is something we can feel simultaneously with other things." 11:22 - "If you were ever feeling down, go serve somebody. Go do something nice for somebody else and lose yourself in just doing something nice."   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Erin Baker’s website at https://erinmbaker.com/ Check out Erin Baker on LinkedIn at https://www.linkedin.com/in/erinmikaelabaker/ Check out Erin Baker on Instagram at https://www.instagram.com/drerinmbaker/ Check out Erin Baker on Facebook at https://www.facebook.com/erin.m.baker.33 Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: ️We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.