Navigating cultural shocks and career transitions in business with Dusti Arab
This episode with Dusti Arab was a wild ride through the ups and downs of entrepreneurship. We dove into the messy reality of building a business when you're not from a privileged background, and holy shit, does it get good. From stumbling into copywriting to rubbing elbows with celebs, Dusti's journey is a masterclass in saying "fuck it" and figuring it out as you go. If you've ever felt like an imposter in the business world, this conversation will make you feel right at home.
Can't-miss moments:
- Spoiler alert: there are no straight lines in entrepreneurship. So why do we keep bashing our heads and breaking our own hearts when things don't go as planned?
- Dusti's surprise encounter with Elon Musk's ex-wife and the culture shock that followed (and this will inspire you to confidently hold your own even when you feel out of your depth)...
- Is there an "intermediate" step between "I don't belong here" and "I totally belong here"? Dusti and I weigh in on making big leaps, especially when you don't have the experience or context...
- Falling apart or falling together? Dusti's "52 dates in 52 weeks" experiment, and the unexpected way she met her husband (talk about a plot twist!)...
- What if, and hear me out, ending a relationship didn't always have to be a terrible, traumatic experience? Dusti and I rant on breaking things off while things are going great (and why it works so well for ADHDers)...
Dusti's bio:
Dusti Arab is a fractional CMO and the founder of the reinvention co, a marketing consultancy specializing in working with personality-driven companies with small teams. Intense, fun, and relentlessly practical, Dusti understands the lives of small business owners are deeply intertwined with their businesses, and if their marketing is going to be sustainable, it can’t get in the way of why they do what they do. (And honestly? It should be fun so they actually want to do it.) She is the host of Referral Worthy, a podcast for small business owners ready to go from “best kept secret” to the go-to name in their niche.
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