We often look up to the biggest names in our field and think, "Wow, I want to be just like them", but we rarely consider the consequences.While it can be great to take inspiration from others, it can also backfire...Why?Because the top 1% in our field are really, really good at some things (like taking the perfect photo or creating a memorable logo), but that doesn't mean they're experts at EVERYTHING.In this episode, we dig into what I call "inbred businesses."This is when everyone looks to the top 1% in their industry for how everything "should" be done... leading to a bland, tasteless copy of a copy of a copy of a copy.We're all creatives, so we (of all people) cannot simply accept the excuse, "Well, that's just how it's done in my industry".You need your own special sauce, which (much like the restaurant industry) is best found outside of your industry's bubble.In this episode you’ll discover: Why the top businesses in your industry aren't the businesses to learn from The advantage of looking to other industries to learn and grow The biggest cop-out you could make: "That's not how we do things in my industry" What a website exists for The difference between what you want and what you need Using the "template of the internet" for your website For full show notes, visit https://6figurecreative.com/273