Developing a Buyer Persona, learning the dos and don'ts, and why it's essential to understand the mindset of small business owners.Stu Richards, CEO of Bredin, is our guest this week on the Conquer Local Podcast. Stu is a frequent speaker on marketing to small and medium businesses in North America. Bredin works with some of the largest brands and companies that are trying to appeal to SMBs. Stu explains by doing topic research around the buyer persona, and it allows us to understand better where to invest the marketing dollars and how to spend it accurately. This would include hiring, purchase intent, and brand intention. Stu also sheds light on buyer actions, it is vital to have an eye-catching website, but it is critical to have the right things on it.