This week, we demystify the (sometimes dreaded) task of sales for small business owners. Learn a step-by-step process to take a potential customer from an active prospect, through a structured sales conversation, and finally to the point of purchase and delivery. Also, learn how to talk about your products/services in terms of benefits (what the buyer ultimately “gets”), rather than just listing features.

Plus, we open up the ABEL Business Institute “Mail Bag” and answer listener’s questions about business.

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