Maggie Malson joins us today to talk about the Idaho Cattle Women and their activities to promote the beef industry in Idaho. She shares some trends the beef industry is seeing with direct-to-consumer marketing, but also the increasing input costs, and the population growth throughout Idaho. She encourages everyone in agriculture to actively educate and help newcomers understand why Idaho is so great. Follow Idaho Cattle Women here: idahocattlewomen.org Facebook: Idaho CattleWomen info@idahocattlewomen.org