Episode 1158: The Power of Neuroscience in Marketing Strategy with Alexandra Gonzalez
In a world of constant change, understanding consumer behavior and using innovative tools like AI and neuroscience is essential for staying ahead in marketing.
In this episode of Sharkpreneur, Seth Greene speaks with Alexandra Michelle Gonzalez, founder of Savvy Marketers, who shares her extensive knowledge gained over 30 years in the marketing industry. From her time at Johnson & Johnson to leading a successful marketing firm, Alexandra now focuses on helping businesses navigate uncertainty using AI, neuroscience, and consumer insights. Her company utilizes a proprietary AI model to identify emotions, sentiments, and cultural nuances that influence business decisions, enabling them to deliver greater value.
Key Takeaways:
→ How Savvy Marketers helps clients understand consumer behaviors with AI and neuroscience.
→ Why staying resilient and proactive during uncertain times is critical.
→ How understanding consumer needs and wants drives better communication and marketing strategies.
→ Savvy Marketers provides practical and cost-effective solutions for businesses looking to leverage AI and data for growth.
→ Savvy Marketers use a customer-centric approach that combines research, innovation, and creative problem-solving.
Alexandra Gonzalez is an award-winning entrepreneur, global marketer, and relentless innovator with over 25 years of experience. In 2012, after the birth of her premature identical twins, she founded Savvy Marketers to create a marketing firm that transforms businesses, brands, and teams, unlocking breakthrough growth in their markets. As the leader of Savvy Marketers, Alexandra provides strategic guidance to top executives on areas such as strategic planning, category expansion, new product innovation, and operational excellence. She has driven growth and innovation across industries including private equity, healthcare, and food. Alexandra holds an MBA from Harvard's Executive Business Program and a certification in design thinking from Stanford University. Outside of work, she is actively involved in charitable and civic boards, including the March of Dimes, and is a passionate advocate for premature babies and women's health.
Connect With Alexandra:
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