Soundbites: Why your company maybe guilty of lying, and how to fix it.
My guest accuses marketing people of being liars, but of course unintentionally. It's because there is one fundamental problem with the way organisations work; people don't communicate meaningfully. In 20 delightful minutes, we talk about how to fix the human communication problem: by figuring out what truly connects us, rather than what pulls us apart.
Gina Balarin is an inspirational TEDx and keynote speaker, storyteller and B2B marketing leader. An FCIM Chartered Marketer with an MEd in management communication, she is the author of The Secret Army: Leadership, Marketing and the Power of People. Gina’s goal is to inspire meaningful communication as part of a larger BHAG – to eliminate human suffering at work!
References will include theory and models of communication, personality profiles including the DISC model, references to the WHY institute (and our 9 WHYs) and how marketing has evolved.
p.s. Gina, this one is for you. :)
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