As someone who has worked with entrepreneurs for many years, and as an entrepreneur himself; self-proclaimed cynical optimist, Jake Hoffberg, has a wealth of knowledge on the topic of raising capital. The first half of our discussion largely focuses on crowdfunding. Prior to the JOBS Act, the capital raising environment for entrepreneurs was, for various reasons, very limiting. Jake explains the numerous benefits which arose for founders and investors when crowdfunding portals came into existence. However, just because it is now easier to raise capital, doesn’t mean that everyone should be doing it. In the second half of our discussion, we dive into Jake’s specialty in the entrepreneurship space; marketing. Jake runs us through, in detail; his 6-part Deal Story Framework, which highlights all the vital elements that should be included when creating a narrative for your business. We also discuss Jake’s first foray in the entrepreneurship world; some of the biggest mistakes Jake sees founders making; Point and Figure Charting; the importance of building up a strong retail shareholder base before you go public; and creating demand when it doesn’t already exist.Make sure to tune in to today’s episode with Jake!Check out some of our most popular episodes:Chicken S#!it CEOs w. Mogens Smed: https://bit.ly/3M7c4xCLeadership Lessons from Louis Vuitton, Samsonite, and Now, EVCP Growth Equity: https://bit.ly/3LN5GugCanada’s Best Venture Partner w. Bruce Croxon: https://bit.ly/3ppCAt9Stay in the know and follow along:Subscribe to the podcast:iTunes - https://apple.co/43d7C6ZSpotify - https://spoti.fi/43d7SmrConnect with our host, Cory Cleveland on LinkedIn: https://bit.ly/3Lti42oVisit The Insider’s Guide to Finance Website: https://bit.ly/3ANacUrSign up for our free 5-part master class Investor Marketing 2.0: https://bit.ly/42C0FLWFollow us on LinkedIn: https://bit.ly/42grK7wSubscribe to our YouTube channel: https://bit.ly/411XXxUSubscribe to The Knowledge Bank Letter - a periodic letter of actionable insights, interviews, and quality curations: https://bit.ly/3pgdAVf