197. How To Create Irresistible Offers with Deadline Funnel Founder Jack Born
How To Create Irresistible Offers with Deadline Funnel Founder Jack Born
"Everyone likes to buy but nobody likes to be sold to". Have you heard that phrase before? 'Purchase facilitation' works better than 'selling'. And a large part of facilitating a purchase is having an irresistible offer. Creating irresistible offers is an art. In this conversation, Jack Born — the founder of Deadline Funnel — and I discuss the elements that make up an irresistible offer — one of which is genuine scarcity. In this conversation, Jack explains how his software Deadline Funnel creates genuine scarcity. We also talk about several other elements that make up a successful offer.
Links Mentioned:
www.deadlinefunnel.com
www.jackborn.com
www.GetMeToDone.com
www.Productiveinsights.com
www.YouTube.com/ProductiveInsights
https://productiveinsights.com/the-eisenhower-matrix/
Book Mentioned:
The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
Related Episodes:
186. How To Use The 80 20 Principle For Business Growth By Working Effectively with Perry Marshall
140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness
176. The Alter Ego Effect With Todd Herman
170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth
Ash Roy and Jack Born Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):
Ash Roy (00:00):
You may be the best and write beautifully, but if it's the wrong words or it's addressing the wrong problem, it's not going to work. So I really think copywriting is about really understanding your customer and empathizing with them.
Jack Born (00:13):
Absolutely. Well said.
Ash Roy (00:20):
Welcome to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. If you're watching this on YouTube, please do subscribe and like this video so that more people can get to it. And if you're listening to it on iTunes, I highly recommend you watch it on YouTube. You can access it@youtube.com forward slash productive insights. I'm very excited to welcome Jack Born a person I've known for some time now who's moved from the US to Australia in the last few months, about a year ago now. Is that right, Jack?
Jack Born (00:52):
Yeah, it's almost, we're coming up on two years. Yep.
Ash Roy (00:55):
Oh wow. Okay. Jack is the founder of deadline funnel and I've been following Jack's work for some time now. I really like his work. I like his approach. I feel he's somebody who's authentic and has a very nice approach to business, so welcome to the productive insights podcast, Jack,
Jack Born (01:11):
It's great to be here. Ash,
Ash Roy (01:13):
Great to have you, man. I really appreciate the kind of content you have put together and particularly the software that you have that is deadline funnel and it ties in beautifully with what we're going to be talking about today, which is offers, offer creation, and particularly offer creation in this challenging environment we find ourselves in today with the Coronavirus pandemic or the COVID 19 crisis, whatever you want to call it. Jack, let's start by talking a little bit about why good quality offers are important to small business owners and how a good quality offer can help a business, particularly in today's environment where people are finding themselves short on cash flow and there's a lot of uncertainty around.
Jack Born (01:59):
Yeah, so let's, let's leave the current environment for just a moment. Let's roll back the clock several decades. If you go back to the old school, traditional direct response, the legends, the masters, they would tell you the two big levers that control whether a promotion is going to be...
"Everyone likes to buy but nobody likes to be sold to". Have you heard that phrase before? 'Purchase facilitation' works better than 'selling'. And a large part of facilitating a purchase is having an irresistible offer. Creating irresistible offers is an art. In this conversation, Jack Born — the founder of Deadline Funnel — and I discuss the elements that make up an irresistible offer — one of which is genuine scarcity. In this conversation, Jack explains how his software Deadline Funnel creates genuine scarcity. We also talk about several other elements that make up a successful offer.
Links Mentioned:
www.deadlinefunnel.com
www.jackborn.com
www.GetMeToDone.com
www.Productiveinsights.com
www.YouTube.com/ProductiveInsights
https://productiveinsights.com/the-eisenhower-matrix/
Book Mentioned:
The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
Related Episodes:
186. How To Use The 80 20 Principle For Business Growth By Working Effectively with Perry Marshall
140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness
176. The Alter Ego Effect With Todd Herman
170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth
Ash Roy and Jack Born Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):
Ash Roy (00:00):
You may be the best and write beautifully, but if it's the wrong words or it's addressing the wrong problem, it's not going to work. So I really think copywriting is about really understanding your customer and empathizing with them.
Jack Born (00:13):
Absolutely. Well said.
Ash Roy (00:20):
Welcome to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. If you're watching this on YouTube, please do subscribe and like this video so that more people can get to it. And if you're listening to it on iTunes, I highly recommend you watch it on YouTube. You can access it@youtube.com forward slash productive insights. I'm very excited to welcome Jack Born a person I've known for some time now who's moved from the US to Australia in the last few months, about a year ago now. Is that right, Jack?
Jack Born (00:52):
Yeah, it's almost, we're coming up on two years. Yep.
Ash Roy (00:55):
Oh wow. Okay. Jack is the founder of deadline funnel and I've been following Jack's work for some time now. I really like his work. I like his approach. I feel he's somebody who's authentic and has a very nice approach to business, so welcome to the productive insights podcast, Jack,
Jack Born (01:11):
It's great to be here. Ash,
Ash Roy (01:13):
Great to have you, man. I really appreciate the kind of content you have put together and particularly the software that you have that is deadline funnel and it ties in beautifully with what we're going to be talking about today, which is offers, offer creation, and particularly offer creation in this challenging environment we find ourselves in today with the Coronavirus pandemic or the COVID 19 crisis, whatever you want to call it. Jack, let's start by talking a little bit about why good quality offers are important to small business owners and how a good quality offer can help a business, particularly in today's environment where people are finding themselves short on cash flow and there's a lot of uncertainty around.
Jack Born (01:59):
Yeah, so let's, let's leave the current environment for just a moment. Let's roll back the clock several decades. If you go back to the old school, traditional direct response, the legends, the masters, they would tell you the two big levers that control whether a promotion is going to be...
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