Today Doug opens the container with Danica & Mike Carey of Seirus Innovation.

Doug begins the episode by reflecting on the need for innovation within the outdoor and ski industries. He talks about his 25 years of working within those industries during which he has observed how the outdoors is adept at prioritizing creativity and problem-solving over mere profit maximization.

Doug is then joined by Mike and Danica Carey of Seirus Innovation, who talk about the significance of fostering an inclusive culture that welcomes diversity, recognizing that a broad spectrum of perspectives can lead to greater creativity and innovation.

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