The ins and outs of mastering social media for small business owners with Jessica Perrault plus a predication about AI generated content for social.
- How Jessica got into social media
- Tips to get started for small business owners
- Social media and content marketing
- Understand the nuances of the different social networks
- Which social network is the most important?
- How to manage the time requirements
- How to measure success - analytics
- Vanity Metrics
- Own your digital footprint
- Email list is critical
- Difficult to trust a company that is only on social - no website
- Red flags about social media
- Misconceptions about social
- Software to manage social & mailing lists
- AI In social and marketing
- Amanda makes a prediction about AI content
- Replying on social - flame wars
Show Links
- Own Your Digital Content
- Use social media to promote your website, not replace it.
- hootsuite
- Sprout Social
- Agora Pulse
- Later (Instagram)
- Hubspot
- Active Campaign
- Google Analytics
- Google Search Console
- Wendy's Twitter
- Spotify Wrapped
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