In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Vice President of Marketing for Rootstrap, Patrick Ward. Rootstrap is a custom software development agency but as Patrick likes to describe it, the technology team behind Masterclass. Masterclass gained help from Rootstrap to aid in making sure their technology can handle its audience and keeping it consistent between devices. Due to Masterclass being a premium service, the need for good technology is higher. Typical clients involve individuals with time sensitive projects or individuals needing ongoing technical advice. Patrick explains that changing the roadmap on a developer will cost the client. This is because compromises did not have to be made as they were able to work on it on their own timeline. Patrick explains he would rather keep his integrity with his clients rather than making more money off them. The work culture of Rootstrap has been able to stay strong and close throughout the pandemic. This was due to the management taking the necessary changes to promote remote work and providing resources to help their employees during this time. Patrick’s book he wrote alongside Adam Torres, Money Matters: World's Leading Entrepreneurs Reveal Their Top Tips To Success (Business Leaders Vol.3 - Edition 5), is good for CEOs or entrepreneurs of small to medium scale business who need a better idea of marketing.   Key Points from the Episode: What Rootstrap does The needs and the importance of creating a good experience on Masterclass Individuals that would be a good fit for Rootstrap Patrick’s advice for working with developers Integrity over money Company culture Patrick’s book and the appropriate audience for it   About Patrick Ward: Patrick Ward is the VP of Marketing for Rootstrap, a custom software development agency that digitally transforms companies like MasterClass & Google, along with A-List Celebrities like Tony Robbins & Snoop Dogg, and the Founder of NanoGlobals, an expert-led platform that helps mid-size tech companies tap into global markets through remote hiring, offshoring, and international market expansion. A writer by trade, Patrick's international brand & B2B marketing expertise has been featured in Forbes, Ad Age, Fast Company, Morning Brew, Hacker Noon, HuffPost & Business Insider. He is currently a member of the Forbes Communications Council, an invitation-only organization for senior-level communications executives, and Pavilion, formerly Revenue Collective, a private, invitation-only community of sales & marketing executives at growth-focused companies. He earned his Bachelor of Commerce (Liberal Studies), majoring in Marketing and Political Science, from the University of Sydney. Want to learn more? Check out the Rootstrap website at https://www.rootstrap.com/. Check out Rootstrap on LinkedIn at https://www.linkedin.com/company/rootstrap-it/. Check out Patrick Ward on LinkedIn at https://www.linkedin.com/in/patrickjamesward/. Check out Patrick Ward on Facebook at https://facebook.com/paddyjward. Check out Patrick Ward on Instagram at https://www.instagram.com/paddyjward/. Check out Patrick Ward on Twitter at https://twitter.com/paddyjward. Check out Patrick Ward and Adam Torres’s book, Money Matters: World's Leading Entrepreneurs Reveal Their Top Tips To Success (Business Leaders Vol.3 - Edition 5) at https://www.amazon.com/Money-Matters-Leading-Entrepreneurs-Business/dp/1949680320 Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ️  We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.   Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.   What is your #1 Lead Generation BLOCKER? Take my free quiz here.