157 - Creating Moments That Matter in Marketing, with Alex Olley
Want to start generating meaningful pipeline? Then quit meeting the expectations of your clients and start exceeding them.
Alex Olley, the co-founder of Reachdesk, needed a way to cut through the noise of mindless demand generation, so he started sending custom swag to C-Suite executives. While others initially mocked his idea, that laughter turned into shock at the 30% increase in response rates.
He chats with Daniel about creating moments that matter with clients and how to turn potential customers into stark, raving, mad fans of your product. Then, he and Daniel discuss the best ways to remove friction in the buying process and explain why A/B testing is a marketer’s best friend.
0:00 Intro
4:05 Moments That Matter
9:45 Account-Based Marketing
13:25 Removing Friction
24:04 A Hill to Die On
24:48 Getting on the Same Page
27:40 Test It
30:11 Words of Advice
33:12 Contact Us
Follow Alex:
LinkedIn: https://www.linkedin.com/in/alexolley/
https://reachdesk.com
Follow Daniel on Twitter https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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