We often think of being “niche” as meaning “small.” But, as we learn on this week’s episode, building niche communities just *might* be the future of all media and businesses. To help us understand how the landscape of social networks and community-building has changed in recent years, Sophia Amoruso chats with Gina Bianchini, founder and CEO of Mighty Networks. Bianchini is an expert on network effects, what it takes to cultivate an audience and, perhaps more importantly, what it means to build a micro-community in 2019. Listen to learn why having a narrow focus is good for organic brand- and audience-building.

To learn more about Mighty Networks, go to https://www.mightynetworks.com/Keep up with Gina Bianchini, follow her at https://twitter.com/ginab

If you have any questions or feedback on the show, get in touch: podcasts@girlboss.com

Learn more about your ad choices. Visit megaphone.fm/adchoices