In this episode of Building Unbreakable Brands, Meghan Lynch sits down with Diana Fitzpatrick, attorney, runner, and board president of the Western States 100 Mile Endurance Run, the world's oldest 100-mile trail race. Since its inception in 1974, the Western States 100 has become one of the ultimate tests of endurance, embodying a rich history and a deep-rooted culture of community and volunteerism.

Diana provides an in-depth look at her role as board president and shares the fascinating history of the race, which started when Gordy Ainsleigh ran the trail of the Tevis Cup horse race on foot. She explains how the race has evolved into a nonprofit organization and discusses the operational aspects, including the stringent lottery system that selects 369 participants from over 8,000 applicants each year due to federal wilderness area regulations.

Meghan and Diana explore the importance of tradition within the Western States 100, from the in-person registration and pre-race meeting to the emphasis on honoring all finishers, regardless of their placement. They also discuss the proactive steps taken by the board, such as implementing a transgender policy to ensure inclusivity. Diana highlights the enduring culture of volunteering that spans generations of families, emphasizing the community spirit that is crucial to the event's success.

Key Points Discussed:

• The history and evolution of the Western States 100 Mile Endurance Run.
• Operational details, including the participant lottery system and federal regulations.
• The race's traditions and the importance of honoring all participants.
• The proactive creation of a transgender policy by the board.
• The culture of volunteering and community involvement that supports the race.
• Before wrapping up, Diana turns the mic over to the next generation, underscoring the event's commitment to future endurance athletes and community leaders.

Learn more about the Western States 100 Mile Endurance Run
Follow Diana on Instagram: @dianafitz11

Building Unbreakable Brands is hosted by Meghan Lynch
Produced by Six-Point Creative