In this episode of the #BallisBae NBA Podcast, Vineet talks to special guests Rannvijay and Bhuvan Bam at the NBA All Star weekend in Charlotte, North Carolina. Rannvijay has once transported 45 pairs of sneakers from a weekend, while BB ki Vines was overcome with emotion seeing Jamie Foxx. Such is the power of the NBA. Check out this nice interview and know why Top down marketing is just as important as a Bottoms up approach.