Travel executives are seeing early signs of weakening U.S. travel demand amid economic uncertainty, with hotel prices dropping and travelers opting for cheaper domestic trips. Frontier Airlines plans to cut capacity and anticipates a first-quarter net loss due to softening demand and necessary fare promotions. Meanwhile, Marriott has launched a new emotionally driven ad campaign, “Travel Shapes Us,” focusing on personal experiences rather than traditional hotel amenities.

• These Travel Tech Execs See Early Signs of Weakening Demand
• Marriott Unveils New Ad Campaign: 'Travel Shapes Us'
• Frontier Airlines Cuts Forecast, Cites Weak Demand and Fare Cuts

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