Communications is the CENTER OF ALL THINGS. On the pod, Lee interviews interesting communications pros, CEOs, branding experts, and authors to bring key insights that can be used in the day to day to make your work, your PR, your marketing WORK. Occasionally, she goes it alone to share her thoughts and insights on key topics of the day in solo shows. Today is a Solo Show with your host, Lee Caraher. What you will learn in this episode: How a company's values guide its culture, decisions, and goals Why it is critical to define each value and describe the behaviors associated with them to create clarity and understanding How to divide your values into core, aspirational, accidental, and permission to play based on The Advantage by Patrick Lencioni A detailed examples of Double Forte's values and how they are defined How articulating your values sets you up for success when employees are underperforming or not in alignment Resources: Website: https://leecaraher.com/ Website: www.double-forte.com Instagram: https://www.instagram.com/leecaraher/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher The Advantage by Patrick Lencioni