Social media is a great way to connect with your customers and build trust, but it can also be a huge time-sink. We all know that social media is a big part of our business. It's where people are, and it's where they talk about your business in the most positive ways. That’s why you need to get it right! But how do you start getting results on social media? How do you grow your audience and make more sales? In this episode of the Bella in Your Business: Pet Industry Business Podcast, I will share four things that business owners should stop doing on social media to get better results. Emphasizing the importance of having a strategy for social media highlights, engaging with the audience, including others in posts, and creating evergreen posts. My advice is practical and actionable. These tips are part of the strategies taught in Better Marketing with Bella. Topics Discussed and Key Points: The importance of having a strategy for your highlights and making sure they reflect your goals for social media. The importance of engaging with followers who comment, answer questions, or like posts to increase visibility and reach. The importance of collaborations, tagging clients, and emailing clients to make them feel included and interested in your social media content. The importance of creating evergreen posts Tips for creating effective social media posts Timestamps: [00:35] Introducing today’s show [02:25] Your highlights [03:33] Ignoring engagement [04:33] Not including anyone in your posts [05:15] Meaningless posts that can’t be reused [05:46] Recap Notable Quotes: [00:02:26] “There are two things on your highlights. One of them is it is a really good chance for you to brand your company and to have your branding shine through with the pictures that are on all of those brandings.” [00:02:39] [00:03:01] “A lot of the time I know you're just throwing highlight reels up there to be like, Hey there. But like, unless they actually have a purpose, you're actually doing yourself a disservice.” [00:03:10] [00:03:43] “When people press “see more” or they scroll through on a carousel ad that actually counts as engagement, but you don't really know who does that. I'm talking about engagement or people like a story or a post. I'm talking about the engagement or people answering a question or a pull or comments.” [00:04:02] [00:04:59] “And a lot of you are saying, oh, well, social media doesn't work because you're expecting everyone to care about what you do. And the simple matter of fact is that they don't. You have to almost make them care. And there are certain ways that you can do that.” [00:05:12] [00:05:22] “Evergreen posts are something that really works really well, that they're timeless. It doesn't matter what time of year it is or what time of day it is, what day of the week it is. They are posts that can literally be posted whenever you feel like it.” [00:05:37] [00:06:52] “If you feel like social media doesn't work, you should definitely join our program because I'm going to teach you how to make social media work.” [00:07:00] Links: Resources Podcast: Bella in Your Business: Pet Industry Business Podcast Better Marketing with Bella Bella’s book: The Four Types of Dogs Every Business Needs Email Bella Website Connect with Bella Website Facebook Instagram YouTube Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping! Transcript: Welcome to another episode of Bella in your business. My name is Bella Vasta. And today we're going to talk about the four things you should stop doing on social media so you can start getting results. Guys, this is going to round up our last social media episode fo...