Minter Dialogue Episode #274 Seth Godin is an author, entrepreneur, a teacher, a multi-time big time TED talker, with a million people listening to his daily word. He has written 18 best-selling books, including The Dip, Linchpin, Purple Cow and Tribes. In this conversation we dig into transformation. How to make change happen, the keys to making a long-term strategy work, the weirdness in the marketplace, GDPR and permission marketing as well as his AltMBA executive MBA startup and podcasting. A full, punchy and informative interview.

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