Goodreads released a fascinating article about how the team behind Celeste Ng’s Little Fires Everywhere used the site to fuel the book’s rise to the bestseller list, so we dig into it and examine what surprised us about the data, what might be replicable for other books, and how tools like Goodreads work in conjunction with other publicity and marketing strategies in publishing. We also give an excellent recap of BookExpo (we uhhhh weren’t there), and spend a minute on that new Clinton/Patterson book. Join us!