Mastering Business Growth: Essential Strategies for Effective Marketing and Audience Engagement In a recent episode of our podcast, we had the pleasure of speaking with Jason Shafton, the founder and CEO of Winston Francois, a growth consultancy that partners with companies to develop and execute effective growth strategies. Jason shared his wealth of knowledge on business growth, marketing practices, and the importance of understanding target audiences. This blog post delves into the key takeaways from our conversation, offering actionable advice and expert insights to help businesses thrive. Jason Shafton introduced Winston Francois as a growth consultancy that differentiates itself by taking a hands-on approach. Unlike traditional management consultants or agencies, Winston Francois works closely with clients to implement strategies and improve their operations. The company adheres to the "campground rule" of leaving clients in a better position than they were before. Winston Francois has an impressive portfolio, having worked with notable brands such as Adobe, Uber, Kajabi, Google, and Disney. This showcases their ability to assist both well-known companies and lesser-known startups in achieving growth. Jason's passion for solving complex problems and unlocking new growth channels for businesses is evident in the success stories he shared. To help businesses refine their growth and marketing strategies, Jason encourages entrepreneurs to consider three fundamental questions: What are we selling? Who is it for? Why should they care? These questions are essential for effectively communicating the value of a product or service and understanding the target audience. Jason stresses that a great product is the foundation of successful marketing and growth efforts. He also outlined several best practices that are currently effective in driving growth, such as understanding customer behavior, optimizing conversion rates, and adopting a holistic marketing approach. By following the actionable advice and expert insights shared by Jason Shafton, businesses can refine their growth strategies, optimize their marketing efforts, and achieve sustainable success. For more in-depth discussions on business growth and marketing, be sure to check out Jason's podcast, "Frank Growth." About Jason Shafton: Jason Shafton is a 20+ year veteran in growth, where he built billion-dollar businesses at Google, Paramount, and DaVita and scaled startups like Headspace, Soothe, and Heal (acquired by Humana). At Google, he scaled the Google Ads platform and launched Google Music and Google Play. He also spent time leading marketing at Comedy Central, where he launched new seasons of South Park and The Daily Show as well as new franchises Broad City, Drunk History and Inside Amy Schumer. After co-founding Heal where he helped thousands of families get access to better health, he ran growth marketing both at Soothe and Headspace, scaling those businesses to millions of global users. Finding himself on speed dial with some of the top tech founders, investors, and CEOs asking for growth marketing support, he now acts as founder of growth consulting firm, Winston Francois (named after his dogs Winston and Frank). Winston Francois works with brands to provide strategic guidance across product, growth, marketing, management, and organizational design to support sustainable value creation. About Winston Francois: Our scope is helping you scale. We take a custom approach to your growth goals by assembling and leading the best-in-class marketing team to support your next stage. If you’re looking for your typical agency - you won’t find it here. We’re a team of experts across a variety of disciplines that will get in the trenches with you. Our role is to guide you, pair you with extensive resources so that eventually, you’ll fly on your own. We want to help you outgrow us, and when it’s time we’ll build a team to carry the work forward. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Winston Francois website at https://winstonfrancois.com/ Check out Winston Francois on LinkedIn at https://www.linkedin.com/company/winstonfrancois/ Check out Jason Shafton on LinkedIn at https://www.linkedin.com/in/jasonshafton Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.