Sound Women founder Maria Williams is joined by a panel of guests to discuss how to create strong connections with your listeners. They discuss the value of audience research, share successful examples of work that their audiences have loved and suggest strategies for developing engagement and appreciation. The panel are Mary Dowson of Bradford Community Broadcasting, Robin Crowley of GaydarRadio, Brett Spencer, interactive editor for BBC Radio 2 and 6 Music and stand-up poet Murray Lachlan Young.