'Over time I realised how important beauty is as part of the home', says John Sims Hilditch of Neptune. ‘I think it is something that elevates the spirit’. Launched in 1996 with friend and business partner Giles Redman, Neptune has grown into one of the UK's best-loved lifestyle brands. Tune in to hear how John went from a military career to designing a hammock which sold rather better than expected, and sowed the seed for something rather special.