In this insightful episode, Anita Mar, an award-winning registered Trademark Agent, delves deep into her professional evolution, reflecting on her experiences from working in bustling Canadian law firms to spearheading her own venture, Trademark Angel. She candidly discusses her aversion to traditional meetings and how she's built a structure focused on efficiency, productivity, and work-life balance. As she details her journey from 80-hour workweeks to her self-imposed 30-hour cap, Anita shares the tools she uses, the importance of delegating, and her unique strategies to cope with competition. We also explore her innovative ways of client acquisition, including her surprising success with platforms like Fiverr. This episode is a treasure trove of insights for both budding entrepreneurs and seasoned professionals. Whether it's about trademarks, managing competition, or even goats, Anita's perspective is bound to resonate and inspire. Dive in and discover the story of a woman who truly knows the art of balancing quality service with personal well-being.