What do Elon Musk, President Donald Trump and Tim Cook have in common?
Elon Musk, President Trump and Tim Cook have taken to going direct to their followers and shunning the media; will this strategy work for your company? This week Elon Musk let his internal PR department disintegrate and will be now be the CTO (Chief Twitter Officer). I consider the impact of this one man marketing machine approach by looking at the role of the media, the creation of a cohort of evangelists, and the benefits to smaller companies of going down the path of these celebrity leaders. I also look at the potential dangers, and what it means for people in public relations and the media.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
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