Making Bitcoin accessible (with Relai CEO Julian Liniger)
In this episode of Bitcoin, Fiat & Rock'n'Roll (BFRR), we speak with Julian Liniger, CEO and co-founder of Relai, about his mission to make Bitcoin accessible to everyone. Julian, a young Swiss entrepreneur, launched Relai in 2020 with the goal of simplifying Bitcoin investments. By 2025, Relai has grown into one of Europe’s leading Bitcoin companies, serving approximately 140,000 clients who purchased nearly 13,000 BTC in 2024 alone. In December, the company successfully closed a $12 million funding round led by Ego Death Capital, a renowned Bitcoin-focused venture capital firm backed by prominent figures like Jeff Booth and Lyn Alden. During the episode, Julian provides an in-depth and candid look at his journey, as well as the current state of Relai’s business. He discusses key topics such as valuation, revenues, and the company’s newly launched services: Relai Private, tailored for high-net-worth individuals, and Relai Business, designed to help small and medium enterprises acquire Bitcoin. Currently operating across several European countries, Relai is poised for further growth. The company is planning a broader European expansion and has applied for a Crypto Asset Service Provider license under the Markets in Crypto Assets Regulation (MiCA). Expect to hear even more from them in the near future.
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