In this episode, Shamus Madan talks with Lara Hodgson about her journey from Harvard to NOW, highlighting her early ventures and the role of NOW during an economic recession. They discuss the 'great resignation's impact on entrepreneurship, the power of storytelling in business, and insights for small businesses during economic tension. The episode concludes with a discussion on the 'tailwind effect' and companies that thrived during recessions. Lara is the CEO and co-founder of Now®️, the fintech startup enabling small businesses to grow through its invoice payment solution that redefines how and when companies get paid. Lara started a small biz with Stacey Abrams but had to shut it down after they got a massive order because once they fulfilled it, the big company didn't pay back the invoice on time, so Lara and Stacey ran out of cash and had to close. They co-founded Now®️ to help small business owners avoid that problem and keep the lights on, especially when economic times get tough. 47% of U.S. small businesses say getting paid back by large companies is taking longer than ever; the average wait time has gone from 48 days to 70 days. Twitter of Host: @mbitpodcast Twitter of Guest: @NOWaccountLara (0:00) Introduction and background of Shamus Madan and the MBIT podcast (1:23) Lara Hodgson's journey: From Harvard to NOW (5:34) Lara's first entrepreneurial ventures: Insomnia and Nourish (9:43) NOW: Benefits and managing risk during an economic recession (13:20) Impact of the 'great resignation' on entrepreneurship and NOW's role (15:18) The power of storytelling in business: A case study (17:22) Entrepreneurial insights for small businesses during economic tension (18:51) The 'tailwind effect' in business: An aerospace engineering analogy (19:22) Companies that thrived during recessions: Learnings and Wrap-up