In his newest book, This is Strategy, renowned author and marketing thought leader Seth Godin provides a detailed framework for developing an effective strategy and challenges the way strategy is approached across industries. In this episode, Peter High sits down with Seth to explore the critical difference between strategy and tactics, offering practical insights into how individuals and organizations can craft strategies that stand the test of time. Seth emphasizes the importance of simplicity, demonstrating how profound strategies can be communicated in clear, memorable terms. Seth also dives into the growing role of AI in strategic thinking, sharing his experience with tools like Claude to challenge assumptions and refine strategies. Additionally, he discusses the necessity of empathy in leadership and the importance of embracing change and constraints to fuel innovation. Whether you’re a business leader, entrepreneur, or simply curious about the