Sheldon speaks with Michelle Tinsley of Yellowbird a one stop shop for EHS services, solutions, and training. She tells me about the origins of the organization, the marketing and mission of the company. GoYellowbird.com is an easy entrance level for anyone wanting to be in the safety consulting business. About Michelle Tinsley: Michelle Tinsley is the Co-Founder and COO of YellowBird. Prior to founding YellowBird Michelle served as CEO of Tinsley Retail Insights- a consulting firm helping retailers drive actionable innovation to compete with digital disruption, which she formed in January 2018. Michelle has been an angel investor in the Arizona Technology Investors since 2013 and also serves on the Board of Directors for QuikTrip. Michelle has served in a variety of roles over a 26-year career at Intel including 18 years in Finance with her last role as the mini “CFO” of what is today’s IOT business. She then served 6 years in General Management/strategy roles and 9 months in Sales Leadership. On the personal side, she received her Bachelor’s Degrees from the University of Oregon in Marketing & Finance, and an MBA from Arizona State University. She is happily married with two sons, they enjoy hiking as a family on the weekends. About YellowBird: YellowBird is an online marketplace that simply and easily connects Environmental Health and Safety Professionals with businesses on-demand. Our vetting process ensures the deep roster of nationwide professionals are interviewed, background checked, insured, and certified so they are ready to perform when needed. YellowBird uses technology to save companies 25% and match professionals with projects 15X faster than traditional consultants or staffing agencies.