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Adapting pricing for emerging markets

Frontier Strategy Group - Emerging Market Insights
Frontier Strategy Group - Emerging Market Insights
Episode • Jul 26, 2016 • 13m
Currency volatility, competitive pressures, and more price-sensitive customers are pressuring MNCs’ emerging-market pricing processes and strategies. In this podcast, we discuss key insights from FSG's latest research on how companies should adapt their pricing processes to win in this environment.

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