164. What Most Online Brands Get Wrong with Raminta Kersulyte
Welcome back to Mastering eCommerce Marketing. Today, Eitan Koter sits down with Raminta Keršulytė, founder of WFMA, a boutique agency that helps purpose-led brands scale with clarity and creativity.
Raminta started out in fashion marketing but quickly got hooked on what really makes eCommerce work. In this conversation, she and Eitan talk about what actually makes brands stand out, especially in crowded markets like fashion and beauty.
She breaks down why too many brands throw money at ads before fixing their websites, how A/B testing changed the way she thinks about failure, and why content without a strategy is just noise.
They also talk about tech – AI, automation, and even a bit of blockchain – and how those tools are helping marketers focus smarter, not just harder.
Website: https://www.vimmi.net
Email us: info@vimmi.net
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
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Guest: Raminta Kersulyte, Founder & Director at WFMA
Raminta Keršulytė’s LinkedIn | WFMA
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Watch the full Youtube video
https://youtu.be/hPsKs9j6yc4
Takeaways:
- Storytelling is essential in both life and marketing.
- Freedom fuels creativity and entrepreneurship.
- Understanding your brand's core values is crucial.
- Saturated markets can inspire creativity and differentiation.
- Many brands overlook the importance of website conversion rates.
- A-B testing helps identify what works in marketing.
- Purpose-driven brands focus on more than just profits.
- Smaller brands should focus on mastering a few channels.
- AI can enhance research and data visualization in marketing.
- Retention strategies should prioritize customer feedback.
Chapters:
00:00 Introduction to Raminta Kershulite and WFMA
05:10 The Art of Storytelling in Marketing
08:01 Navigating a Saturated Market
10:04 Common Mistakes in E-commerce
11:15 Boosting Conversion Rates
15:27 The Role of Agencies in Marketing
16:10 Purpose-Driven Brands
18:45 Balancing Paid Ads and Organic Marketing
24:04 Technology and Innovation in E-commerce
26:44 Overview of WFMA's Services
28:32 Retention Strategies for Brands
31:00 Creating Content that Converts