Learning Tongue Fu and Communication Queues with Sam Horn
Beth has a conversation with Sam Horn who is known for originating first-of-their-kind, evolutionary methodologies in the communications field. Sam is the CEO of the Intrigue Agency, a positioning/messaging consultancy, which helps people develop one-of-kind TEDx talks, keynotes, funding pitches, books and brands. She is also the CEO of Tongue Fu! Training Institute, a trade-marked communication skills approach, that teaches how to give and get respect at work, at home, online and in public.
Sam and Beth discuss:
- Repeatable and memorable slogans and soundbites
- Sam’s trademark training, Toung Fu
- Putting ourselves in others shoes in order to respond with compassion instead of contempt
- Why the words ‘stop’ and ‘not’ actually reinforce unwanted behavior
- Turning your elevator speech into an elevator conversation’
- Airtight soundbites
- Communication skills for business and everyday life
Sam is the author of nine books from major publishers and her work has been featured in dozens of publications. Sam has had the privilege of speaking to more than half a million people worldwide and for clients including Boeing, Intel, Capital One, Cisco, Nationwide, Four Seasons Resorts, Ernst Young, National Geographic, ASAE, American Bankers Association, ICF, State of Hawaii, Fidelity, and the U.S. Navy.
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