Why Ethereum’s New Marketing Arm Is Convinced Wall Street Will Adopt ETH - Ep. 771

Episode • Jan 24 • 52m

Ethereum has had a tough year, losing ground to Solana in price performance, developer activity and as the home to the latest crypto trends. Yet, Vivek Raman, founder and CEO of Etherealize, is doubling down on Ethereum’s future.

In this episode, Vivek explains how Etherealize, a “marketing arm for the ETH ecosystem,” was in the works long before the current criticisms of the Ethereum Foundation’s marketing, and how it got funding from Ethereum creator Vitalik Buterin and the foundation. He discusses why he believes layer 2 solutions make Ethereum a better fit for Wall Street than Solana.

Plus, Vivek shares his thoughts on Ethereum’s value accrual, the state of its ecosystem, and how Etherealize plans to bridge the gap between Wall Street and Web3.

Show highlights:

2:50 Why Vivek thinks that it’s an opportune time to launch Etherealize
7:32 How the project has been in the works for longer than people might think
13:28 How Etherealize secured funding from Vitalik Buterin and the Ethereum Foundation
15:11 Why Vivek says they got “lucky” with the timing of the announcement
19:03 How Vivek plans to drive the narrative of ETH as an asset
22:17 Why he believes corporations will launch their own L2s on Ethereum
29:13 How he pitches Ethereum to TradFi
31:42 Why Vivek believes Ethereum is better suited for Wall Street than Solana
34:08 What he has to say about L2s being centralized
38:24 News Recap

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Guest

Vivek Raman, founder and CEO of Etherealize

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