Why Marketing Works: From Sim Racing to the Streets (Gran Turismo’s Marketing Genius)
What separates the Mad Men from the boys?
Sit down and listen up, and let our good friend Aidan Brannigan tell you a marketing tale in this storytellers series which dives headfirst into some of marketing’s biggest hustlers, game-changers, and money-makers.
From sim racing to the streets—you’ve seen the flashy movie trailers, but what’s the real deal behind the GT Academy, Nissan, and Sony’s genius marketing move that brought the story of Gran Turismo to the big screen?
Aidan breaks down this insane marketing ploy and discusses how you can use a similar "sawdust approach" to content marketing to ensure your distribution efforts maximize your content's reach.
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