315. Diversify Your STR Business Through Direct Bookings with Mark Simpson of Boostly
Today’s expert guest, Mark Simpson, helps hosts get the tools, tactics, training – and most importantly – the confidence to boost their direct bookings. After working in hospitality for many years, he founded Boostly in 2016 in the UK and his mission there is to empower people to own their own bookings.
Mark’s the poster child for direct booking, so in today's episode, we talk all about diversifying your process and leaning into the direct model – covering who direct booking most benefits, how to power through painful growth, and his new documentary!
For the past year, Mark followed and coached two STR hosts, one in the US and one in the UK. They both navigate unique scenarios, painting an informative picture of what it takes to effectively scale in this industry. Don’t miss its premiere on December 26th on YouTube.
(00:01:02) Update on Mark Simpson’s Mission
(00:07:57) Effective Ways to Communicate With Guests
(00:21:28) Sharing the Hosting Experience on YouTube
(00:29:09) Navigating the Ups & Downs of Direct Booking
(00:33:30) Airbnb’s Winter Update vs. Direct Bookings
Resources:
- Visit thanksforvisiting.com/workshop to watch our Hosting Business Mastery Method workshop!
- Airbnb Essentials Checklist: hostchecklist.com
- #STRShareSunday: @domehausholidays
- Podcast: The Boostly Podcast
Thanks for Visiting is produced by Crate Media.
Mentioned in this episode:
Hosting Business Mastery Method | Join us for our live, free, host masterclass and learn how to OWN your digital real estate!
HBMM | Sign up today at hostmasterclass.com.
Hostfully | Go to https://www.hostfully.com/tfv and use TFV100 to get $500 off your subscription.