As a function, legal marketing is becoming increasingly more important and plays a core role in creating impact. With this evolution, there is a greater opportunity for legal marketers to have more impact on one of the world's largest and most critical industries.

Ed Lovatt is lucky to welcome someone creating meaningful change in her legal marketing career to the CMO Series. On this episode, Ed has the pleasure of talking to Deirdre Christin, Chief Marketing Officer at Covington and Burling LLP about how legal marketers can have more impact on their firm. 

Deirdre and Ed cover:

• How Deirdre came to her role at Covington and when she first recognised that ‘impact’ was so critical 
• Why finding the right firm that aligns with your values is so important
• What marketers should be looking for during a recruitment process to find the right firm
• When the firm/marketer fit is right, how marketers can go about finding the right opportunity at their firm that will have an impact
• How marketers can approach buy-in within the firm when they have an impactful idea
• How to identify when something has made an impact