In episode 96, Coffey talks with Kerry-Ann Betton Stimpson about maximizing employee engagement through internal marketing.

They discuss the role of the marketing function in an organization; the relationship between marketing and sales; the importance of proper onboarding for all employees to reinforce the company's mission, vision, and purpose; the role of internal marketing to engage employees so that they deliver the brand promise; and strategies to motivate employees to become advocates for the company.

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About our Guest:

Kerry-Ann is a financial services marketer, currently leading the marketing function at Chief Marketing Officer (CMO) at JMMB (Financial) Group, which has operations across the Caribbean, with headquarters in Kingston, Jamaica, where she’s currently based.

She's believer in the need to implement creative, out-of-the-box marketing strategies, to drive deeper customer and employee engagement that create the win for brands.

Kerry-Ann is also the producer and host of The Internal Marketing Podcast; a personal project where she supports the business leadership community by hosting discussions with various subject matter experts in internal marketing and employee advocacy. Specifically, her aim is to ‘flip the marketing conversation’ to focus on how companies can market internally (to their employees), with a view to ultimately engaging and empowering them to become advocates of the company brand.

Kerry-Ann has an MBA in Marketing from the Robert H. Smith School of Business, University of Maryland, College Park, Maryland, U.S.A.

Kerry-Ann Betton Stimpson can be reached at:

https://the-internal-marketing-podcast.simplecast.com 

https://www.linkedin.com/in/kerryastimpson 

https://www.linkedin.com/company/the-internal-marketing-podcast 

https://twitter.com/InternalMktg

https://www.instagram.com/theinternalmarketingpodcast/

About Mike Coffey:

Mike Coffey is an entrepreneur, human resources professional, licensed private investigator, and HR consultant.

In 1999, he founded Imperative, a background investigations firm helping risk-averse companies make well-informed decisions about the people they involve in their business.

Today, Imperative serves hundreds of businesses across the US and, through its PFC Caregiver & Household Screening brand, many more private estates, family offices, and personal service agencies.

Mike has been recognized as an Entrepreneur of Excellence and has twice been named HR Professional of the Year.

Additionally, Imperative has been named the Texas Association of Business’ small business of the year and is accredited by the Professional Background Screening Association.

Mike is a member of the Fort Worth chapter of the Entrepreneurs’ Organization and volunteers with the SHRM Texas State Council.

Mike maintains his certification as a Senior Professional in Human Resources (SPHR) through the HR Certification Institute. He is also a SHRM Senior Certified Professional (SHRM-SCP).

Mike lives in Fort Worth with his very patient wife. He practices yoga and maintains a keto diet, about both of which he will gladly tell you way more than you want to know.

Learning Objectives: 

1. Define the role of the marketing function in an organization.

2.  Understand the importance of proper onboarding to reinforce the company's mission, vision, and purpose.

3. Explore strategies to motivate employees to become advocates for the company.