Hi listeners! Welcome to the new episode of the Be You Brand. In this episode, I will focus on  the importance of brand clarity in business success. Brand clarity involves having a clear understanding of your business's purpose (why), the products or services you offer (what), your target audience (who), and the appropriate platforms and strategies to reach your audience (how). The emphasis is on the internal and external aspects of brand clarity, highlighting its significance in providing focus, confidence, and direction for your business. I will delve into the significance of clarifying your business vision in attracting your ideal client, empowering yourself and your clients by teaching them how to do things themselves, rather than relying on others, and the need for commitment to your brand and the importance of aligning your offerings with your passion and purpose.   “So having a brand is one thing, but knowing the value that you actually bring to the table and communicating that value, it's quite another. So not only your client, your people, the watchers of your content, need to understand the value that you bring, the value for your brand, but you have to understand that too.”   Here are the key takeaways: Brand clarity is essential, it's not a one-time thing but an ongoing process that needs to be revisited and refined as your business evolves. The formula for brand clarity: understanding Your "Why", defining your “what, Identifying your target audience (“who”) and choosing the right platforms (“how”). Commitment plays a significant role in brand clarity. Stay committed to your why, what, who, and how. Be decisive in your choices and don't waver.  Brand clarity requires continuous self-reflection and evaluation. As your business evolves, your brand clarity may need adjustments. Stay introspective and be willing to refine your brand clarity as needed.     Want to build a profitable personal brand: Join us November 6th through 11th for our ultimate personal branding bootcamp Save your seat : https://atigrinspun.com/brandingbootcamp/   Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Connect with me: Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link   Listen to the Podcast: Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059 Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5 Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM Stitcher: https://www.stitcher.com/show/1077570 Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast