Long before 1988, Taiwan’s beauty pageants had been mired in rumors — winners accused of marrying into political dynasties, whispers of contests doubling as “wife buffets” for the elite, and government crackdowns on such events being too frivolous in austere times.

Even beauty standards themselves were contested as Western pageants favored tall frames and bold features, while traditional Chinese ideals prized delicacy, modesty, and the “melon-seed face.” By the time Miss Universe came to Taipei, the stage was set for both spectacle and controversy.

Yet for Taiwan’s government, the payoff was irresistible. Hosting Miss Universe meant sixteen minutes of global airtime to present the Republic of China’s culture, heritage, and landmarks from Taroko Gorge to Yehliu’s Queen’s Head. For a country fighting for recognition, this beauty show was also showtime for “Free China.”

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