Branding and packaging design for Ryvita crackers and the issues faced by FMCG brands with standout on shelf.

Honesty in packaging design will always win through.

There is always temptation on pack to make everything look perfect. All the logos contained in holding shapes, all of the ingredients shots beautifully cropped and balanced, but sometimes a bit of honesty is the best policy. This week, we look at Ryvita. Each week, ‘a slice of’, will take a look at a supermarket brand and critique the pack design to find out what works, or doesn’t. What makes you desire them, or even hate them?  Importantly what makes us put them in our shopping basket! I plan to keep the podcast to around five minutes each, and I’ll include some voice message comments that have been sent through about the packs from my LinkedIn page. You can find our contact details below: Alan Gilbody on Linkedin: ⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠ Slice Design Company website ⁠⁠⁠https://slicedesign.co.uk⁠