Hosts Shye Gilad and Craig Moen discuss "Jobs-to-be-Done" theory, and break down the components of the growth strategy matrix from Anthony Ulwick's Jobs to be Done: Theory to Practice. Gain a new perspective on how to think about and prioritize customer needs, and learn how to categorize, understand, and employ the five strategies that drive growth in any industry.

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About Business Owners Radio:

Business Owners Radio is a podcast that brings you insights, inspiration, and actionable advice from successful entrepreneurs and business experts. Hosted by Shye Gilad and Craig Moen, our show aims to help you grow your business and achieve your goals. Join us every week for new episodes packed with valuable tips and resources.

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