A desire for a career change and a calling to share their Indian culture prompted sisters Shaz Rajashekar and Kiku Chadhuri to create their hair wellness company, SHAZ & KIKS. SHAZ & KIKS focuses on clean, natural, Indian-inspired products that nourish and balance your entire hair ecosystem to its healthiest state.

In today’s episode, Kiku Chadhuri walks us through how she and her sister started a beauty brand from the ground up with professional backgrounds in engineering and marketing and personal passions for sharing their Indian culture with the world. 

Kiku also shares:

• The challenges she faced with starting a brand while working full time
• Their experience with product formulation while working closely with experts in Indian culture and age-old practices and ingredients
• SHAZ & KIKS’s most effective marketing channels and the marketing strategies they are focusing on
• Launching SHAZ & KIKS in Credo and being selected for Sephora’s Accelerate 2022 Brand Incubator Program

You’ll also hear what is on the horizon for SHAZ & KIKS in 2022, including pursuing goals to be an environmentally conscious brand.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

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