On this episode of the Write.Publish.Market podcast, Jodi is interviewing one of her very favorite people, and very favorite publishing colleagues: Alexa Bigwarfe. Alexa is a USA Today best-selling author, speaker, and publishing partner. They are talking about book marketing and book launching and how that plays into other parts of your business marketing plan.

Jodi and Alexa also chat about what that looks like in the current world pandemic and how a book fits into your larger business ecosystem. Before you start writing your book, you need to think about what the goal is for your book in and for your business.

Alexa also talks about how not all of your audience or following is the right audience for each book. She wants you to really consider your current audience versus your target audience to see if what you’re about to put out matches with either or neither. This is also part of your marketing plan and you don’t want it to be futile.

Meet our guest and grab all the links in the full show notes.