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• Podcast ads generate nearly the same level of attentiveness as TV, says new research from attentiveness measurement firm Adelaide. The data also says that 24% of podcast listeners never, or rarely, skip the ads: a better figure than TV’s.
• Podnews has a free jobs board. New jobs are posted below every day. We can link to your jobs board, too. Please let your HR person know!
• Run your podcast ad too often, and it won’t work as well. That’s according to the latest Podscribe Performance Benchmarks Q2 2024 report, which you can get free here. The fourth edition of the data suggests that host-read ads often work twice as well as others; and performance goes down by 60% if you play the same ad more than twice in the same show. There’s a free webinar tomorrow at 3.30pm ET to get more detail.

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