Sponsored by Smart Money Happy Hour. Two friends — who happen to be money experts — talk pop culture and personal finance over a new budget-friendly cocktail each week. Catch Rachel Cruze and George Kamel in the latest video podcast from Ramsey Network, Smart Money Happy Hour.
Podcast ads generate nearly the same level of attentiveness as TV, says new research from attentiveness measurement firm Adelaide. The data also says that 24% of podcast listeners never, or rarely, skip the ads: a better figure than TV’s.
Podnews has a free jobs board. New jobs are posted below every day. We can link to your jobs board, too. Please let your HR person know!
Run your podcast ad too often, and it won’t work as well. That’s according to the latest Podscribe Performance Benchmarks Q2 2024 report, which you can get free here. The fourth edition of the data suggests that host-read ads often work twice as well as others; and performance goes down by 60% if you play the same ad more than twice in the same show. There’s a free webinar tomorrow at 3.30pm ET to get more detail.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereGetting less than 1,000 downloads per episode? — Download your FREE Podcast Growth Scorecard! This tool helps you focus your podcast marketing so that you can spend your time on the marketing activities that have the most impact on podcast growth.Developing a podcast pitch? — Whether you’re kicking around a concept or have a deck, let an experienced development creative give you specific, actionable feedback. Reasonable, adjustable rates depending on your needs. Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, Resound, RedCircle, Steve Lack: Audio, Audiohook, Podscribe, audioBoom, SALT, Cohost, Simplecast, Riverside.fm, Jar Audio, Podchaser, Awesound, Knucklehead Media Group, Libsyn, Disctopia, Podpage websites, Acast, We Edit Podcasts, Evergreen PodcastsSilver supporters: Audacia Audio, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, The Roost, Jonekiri, ARN's iHeartPodcast Network Aust, Frequency, Gumball, Huberman Lab, Voxtopica, Red Seat Ventures, Ask Ralph Christian Finance, Deepcast Creator, Storyboard, Truefans, Compliance Podcast Network, POW PR, Gilded Audio, SoundStack, The Podcast Haven, PlayPodcast, Ausha, Tink Media, Podium , Podcastpage, Message Heard, Health Podcast Network, matchmaker.fm, Headliner, Rephonic, Castos, Oxford Road, Jam Street Media, Double Elvis Productions, Zvook, Heartcast Media50, Rhapsody Voices, Sonic Influencer Marketing, Wondery, Blubrry, Lemonada Media, Transistor, Diversion Podcasts, Podcast Taxi, Optimal Living Daily, Ossa Collective, StreamGuys, Podcast Partnership, Hear.Here.Singapore, Ad Results Media, Content10x, Cleanfeed, She Podcasts, School of Podcasting, Revolver Podcasts, Adopter Media, Podcast Movement, Lower Street, Sonix, Podigy, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.Image: James Cridland