Have you ever wondered why some people see a duck while others see a rabbit in the same picture? John Kounios, professor at Drexel University joins us from Philadelphia and tells us why. He takes us on a captivating exploration of the neuroscience behind aha moments, those lightbulb moments of sudden insight. Discover how mood, social environment, architecture and even sleep can either boost or limit our creativity. Plus, John will spill the beans on his own tricks for stimulating creativity and aha moments. But it's not just about personal creativity – John also shares why creativity is important for businesses and how organizations can learn from early humans.

What you can expect from this episode:

·       Where, How, When do Aha moments hit?

·       What is the neuroscience behind creativity and Aha moments?

·       What are powerful impacts on creativity and Aha moments?

·       What are the benefits of creativity for business and organizations?

·       What can organizations do to increase creativity and what decreases it?

·       Experience Aha moments yourself while listening to John!

Would you like to know what lies behind the ability to be creative and would you like to learn how to train and cultivate your creativity for yourself? Then take a look at our Master Class program and let yourself be inspired by this wonderful skill.