In Episode 19 of Small Business Big Marketing, Tim and Luke catch up for a chat about Guerrilla marketing, blogging and creating credibility. Tim tells us about his couple of days at the Tedx talks, a Selling from Stage seminar and networking success, while Luke shares his recent blogging strategies and Guerrilla marketing techniques.

 

Show Notes

Shift Speaker Training (Jo's website)
TED Talks
SourceBottle.com.au (Tim suggested this was .com but it is actually an Australian websites)

Guerrilla Marketing, Blogging & Building Credibility (PDF Transcription)

 
Episode Transcription

SBBM #19 – Guerrilla Marketing, Blogging & Building Credibility

Ms Evancich:  This is the Small Business Big Marketing show with Tim Reid and Luke Moulton.  This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often.  So, if you’re serious about building your business strap in for the ride.  Now, here’s your hosts, Tim and Luke.

Tim:  Lukey, Lukey, Lukey.

Luke:  How are you, Timbo?

Tim:  Mate, isn’t it great to be back?

Luke:  It sure is.  It feels like it’s been a while.

Tim:  It has.  Welcome back, listeners, to Small Business Big Marketing where we simplify marketing, I think, Luke.

Luke:  Yes, we do.

Tim:  We used to say demystify.  I like simplify.

Luke:  Yeah, definitely.

Tim:  Because we’re simple blokes.

Luke:  We are.  Simple blokes, simple needs.

Tim:  One simpler than the other.

Luke:  Let’s not say who.  Timbo, what have you been up to?

Tim:  Mate, lots, lots.  This is a show, listeners, before we get stuck in, today’s show is all about a bit of a rambling between Lukey and myself as opposed to listening to someone who’s actually got something really intelligent to say about small business marketing.

Luke:  Yeah.  We’re not in the studio today but we do have some exciting guests coming up in a couple of weeks’ time.

Tim:  Correct.  Can we say where we are?

Luke:  We can, yeah.  We’re just at my …

Tim:  Luke …

Luke:  My home.

Tim:  Your kitchen.

Luke:  My kitchen, that’s right.

Tim:  Which is kind of cool, you know, because … I mean, we are lucky enough to do this show normally in a studio.

Luke:  Yep.

Tim:  But I was presenting at a conference yesterday and was talking … telling people about podcasting as a marketing tool and the fact is, you know, like here we are, we are in a kitchen, on the bench, being able to …

Luke:  Got a laptop and a microphone.

Tim:  A lappy and a mic.

Luke:  Yeah.

Tim:  You know, and a stopwatch to stop me from rattling on too much.

Luke:  Yeah.

Tim:  But that’s the thing, you know, like small business owners, listeners around the world, you can do it.

Luke:  That’s right.

Tim:  You can have your own show.

Luke:  It’s all … it’s just all about consistency and getting something out there.

Tim:  Hey, Lukey?

Luke:  Timbo.

Tim:  Went to TED last week.

Luke:  TED in Sydney, how did it go?

Tim:  TEDx they call it.

Luke:  Yep.

Tim:  Which is not the pornographic version of TED, it’s just the light version of TED.  So for listeners who don’t know what TED is, I think TED stands for, and I’m going to get this wrong, something like Technology, Environment and Design.

Luke:  Yep.

Tim:  If you haven’t been to ted.com, listeners, go.  It’s just full of great interviews from people around the world.  Their tagline is ideas worth sharing.

Luke:  Yep.

Tim:  And basically each listener gets 20 minutes on the TED stage, which is apparently an absolute privilege to be on the TED stage.  They only happen in Oxford and Cupertino, or somewhere like that.

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